ACCORDING to the latest data released by the motorcycle trade association in Italy (ANCMA) motorcycle sales in Italy for the first seven months of 2015 were up by +13.21 percent at 48,014 new units registered, compared to 42,413 for the same period in 2014.
This is by far the best market performance seen in Italy for many years. In July new motorcycle unit registrations were 7,548 units.
In total PTW terms July was up by a massive +25.31 percent at 24,100 units from 19,233 last year, making it the best July for all PTWs in Italy since 2012, and for the year-to-date the market was +8.26 percent at 124,512 units (compared to 115, 014 units for the first seven months of 2014).
The top selling models in Italy so far this year have been Honda's SH 300 and SH 150 scooters, followed by the Piaggio Beverly 300. The top selling motorcycle was BMW’s R 1200 GS, followed by the Ducati Scrambler.
In displacement terms, those industry analysts pointing towards middleweights being an overlooked sector of the market certainly appear to be right where Italy is concerned as the fast growing sector there is in the 751 to 1,000 cc market, which is up by +36.65 percent for the year-to-date; the 500 to 600cc market is the second fastest growing at +20.84 percent.
