'EICMA.SHIFT UP' - "Legends of Speed" brings the history of MotoGP to Milan for the first time
For the first time in the history of EICMA, more than 70 years of premier-class racing will come together in an exhibition covering over 1,400 sq m (approx. 15,000 sq ft) featuring more than 35 motorcycles, the MotoGP Gaming Arena, fan engagement activities and the chance to win exclusive experiences at the 2027 Italian Grand Prix.
Just over three months after announcing the strategic partnership between MotoGP and EICMA, the first major project to come out of the collaboration is "Legends of Speed" - an exhibition that will bring a major showcase dedicated to more than 70 years of premier-class Grand Prix motorcycle racing to the show for the first time in EICMA's history.
The journey will begin with the AJS Porcupine 500, the motorcycle on which Leslie Graham claimed the inaugural 500 cc World Championship title in 1949, before travelling through the great eras of the Championship: from the three- and four-cylinder MV Agusta 500s ridden by Giacomo Agostini and Phil Read to the Yamahas that shaped the history of the premier class, including Valentino Rossi's; from the legendary Honda NSRs to the Suzukis of Kevin Schwantz and Franco Uncini, through to the Ducatis of the more recent era and an absolute masterpiece of Italian engineering, the Moto Guzzi 500 V8.
Bringing the journey full circle will be the official MotoGP machines from the five manufacturers competing in the 2026 World Championship, brought together as part of the exhibition.
Features will include a high-impact visual installation, archive images and materials, audiovisual and interactive content - "an experience designed to engage both passionate fans and new generations."
Paolo Magri, CEO of EICMA, and Pietro Meda, President of EICMA S.p.A. said "Legends of Speed perfectly embodies the spirit of SHIFT UP: bringing together the highest expression of motorcycle sport with the place where the global two-wheel industry meets and presents its future."
But "Legends of Speed" will be just one chapter in the MotoGP–EICMA partnership. "Backed by FIM, motorcycle racing will become part of the EICMA experience through activations and touchpoints throughout the event, fan engagement initiatives, digital content and activities dedicated to the public."
These will include the MotoGP Gaming Arena, a space dedicated to gaming and younger generations, adding another dimension to the MotoGP experience at EICMA.
The 83rd EICMA edition - 5 to 8 November 2026 at Fiera Milano Rho











