January's UK Dealer Expo set for further growthAs the UK motorcycle industry continues to see healthy increases in new registrations the market is expected to end 2015 at +8 percent over 2014, and next year's European motorcycle industry show season will kick off with the 21st annual Motorcycle Trade Expo at Stoneleigh Park, near Coventry, England, from January 24th - 26th.
This year's event saw a 20 percent increase in visitor numbers, with the return to the Stoneleigh Park venue being well received by dealers and vendors after seven years at the less user-friendly Birmingham NEC.
The final three day attendance was confirmed at 3,794 visitors, representing 1,638 businesses.
Europe's largest and oldest motorcycle industry dealer/trade-specific expo saw more than 160 exhibiting companies benefit from the up-turn in the UK motorcycle market.
Speaking about the timing, venue and format of the show, organiser Mark Mayo told IDN that "Team Expo is committed to making Expo 2016 an even bigger success. It is no secret that Expo’s January dateline is overwhelmingly supported by the retail trade as the perfect pre-season launch pad to appraise new products and services all under one roof. Expo’s proven three-day, trade only format provides the perfect environment for dealers to evaluate and buy at the right time for their business".
The organisers have worked hard to develop a series of incentives and initiatives to bring the UK market together in ensuring that the expo is a success, and Mark went on to say that "Expo offers all exhibitors real value for their investment. For example, our "20 Club" initiative will be extended and all exhibiting companies that actively promote attendance at the show to their dealer network will benefit from a 20% reduction in the cost of their booth space.
"For over twenty years Expo has been bringing the trade together. During that time the show has grown to become the most successful and dedicated motorcycle trade- only event in Europe".
The organisers are rigorous in their efforts to ensure a trade-only attendance, and the facts surrounding Motorcycle Trade Expo are impressive. Research says that 85 percent of Expo visitors are decision makers (Managing Directors, Directors, Owners, Managers or Dealer Principals); 68 percent of visitors return each year, with 13 percent of 2014 visitors attending for the first time; 80 percent of visitors report that they visit to do business for the new season and take advantage of show deals; and a massive 9 out of every 10 visitors say they found their visit worthwhile.
www.motorcycle-expo.com
