BMW Q1 sales +7.7 percentBMW Motorrad achieved its best start into the new motorcycle season to date with a solid growth of 7.7 percent. In the first three months of 2016, 33,788 motorcycles and maxi scooters were delivered to customers (previous year 31,370 units). In March BMW Motorrad delivered 16,465 vehicles worldwide (previous year 15,912 units), amounting to a 3.5 percent growth in sales.
BMW says it has achieved its best start into a new motorcycle season, with unit sales +7.7 percent for the first three months of 2016 at 33,788 motorcycles and maxi scooters.
In March BMW delivered 16,465 vehicles worldwide, up by +3.5 % compared to March 2015.
Heiner Faust, Head of Sales and Marketing, said that "we have started the new motorcycle season with our best first quarter sales of all time. With a solid growth of +7.7%, we remain firmly on course for success following the record year in 2015".
In the first quarter BMW recorded its best growth in Europe and Asia, with Spain (2,190 units, +39.2 %), Italy (3,125 units, +6.4 %) and Great Britain (1,984 units, +9.2 %) doing particularly well for them. Germany still remains their strongest single market with 5,668 units (+5.6 %) sold in the first quarter, followed by France (3,230 units, + 2.4 %). In China BMW has increased sales by +74.4 % to 853 units sold compared to the first three months of 2015.
Their best selling model remains the R 1200 GS travel enduro and its sister model, the R 1200 GS Adventure. In the first three months more than 11,391 "flat-twin" GS motorcycles were delivered to customers worldwide. Their next best sellers are the S 1000 RR (2,385 units) and the S 1000 XR (2,206 units).
Sales of their long running F Series, the F 700 GS and F 800 GS, are also up and the company says that the new C 650 maxi scooters "are also fully on target".
www.bmw-motorrad.com
