Motorcycle Trade ExpoWhile the UK motorcycle industry eyes 2017 registration statistics, that may or may not indicate that the market has softened in 2017 after consecutive years of growth, Europe’s leading, dedicated Dealer Expo is set to be a sell-out in exhibit space terms.
The 23rd annual Motorcycle Trade Expo at Stoneleigh Park, near Coventry, England (January 14-16), will kick off the 2018 European motorcycle industry shows with some 90 percent of available exhibit space already sold by the end of October.
A steadily increasing domestic UK dealer and international trade visitor attendance has continued to reinforce Motorcycle Trade Expo as the leading UK industry showcase and as one of Europe’s primary international gatherings.
Speaking about the timing, venue and format of the show, organiser Mark Mayo told IDN that “we are committed to continuing to make Expo an even bigger success each year. The January timing is overwhelmingly supported by the retail trade as the perfect pre-season launch pad to appraise new products and services all under one roof.
“Expo’s proven three-day, trade-only format provides the perfect environment for dealers to evaluate and buy at the right time for their business.”
The organisers have worked hard to develop a series of incentives and initiatives to bring the UK market together to ensure Expo’s success, and Mark went on to say that “Expo offers all exhibitors and visitors real value for their investment. As we head into our 23rd year, we have an unmatched track record in successfully staging an expo that genuinely brings the trade together.
“Motorcycle Trade Expo has grown to become the most successful and dedicated motorcycle trade- only event in Europe.”
The organisers are rigorous in their efforts to ensure a trade-only attendance, and the facts surrounding the show are impressive. Research says that 85 percent of Expo visitors are decision makers (Managing Directors, Directors, Owners, Managers or Dealer Principals); 68 percent of visitors return each year, and a massive 9 out of every 10 visitors say they find their visit worthwhile.
www.motorcycle-expo.com
