Piaggio is marking the 50th anniversary of the Vespa Primavera with “Vespa Color Days” - two days of partying and events on April 21 and 22 in Pontedera, Italy.
The weekend sees the opening of the new Piaggio Museum, whose extended exhibition areas and new collections make it Italy's largest motorcycle and mobility museum, according to the company.
The factory that has been producing the Vespa since 1946 opens its doors to offer enthusiasts a unique experience, and ‘The Vespa Village’ will “enliven the town centre with street food, music from the street clerks and test rides on the new Vespa models for 2018”.
Piaggio says that “thousands of Vespa fans, families and enthusiasts are expected from all over Italy to immerse themselves in the Vespa universe, exactly 50 years after the launch of a model that would become a timeless classic, the Vespa Primavera.
“Small, agile, powered by a lively engine - since 1968 the Primavera has given wings to whole generations and become a legend, as well as one of the most stunning business successes in the history of the Vespa”.
Free visits around the Pontedera factory can be booked online on colordays.vespa.com or directly in loco. This unique opportunity will offer a 45-minute tour of the impressive Vespa assembly lines on an electric train, accompanied by the people involved on a daily basis in the production of what has become a true legend on two wheels, a world ambassador of Italian style.
The test ride options will include the special Vespa Primavera 50th Anniversary series that marks the Primavera’s half century.
www.vespa.com
