AIMExpo

American Honda returns to AIMExpo
Las Vegas, October 11-14
 
Set to showcase a "diverse model line-up", American Honda has joined most of the other leading motorcycle manufacturers in the United States by confirming its participation at this year's AIMExpo.

"With a significant presence both on the showfloor and at AIMExpo Outdoors!, Honda will additionally host multiple opportunities centred on dealer engagement throughout the Las Vegas Powersports Industry Week".
This will be Honda's fourth year as an OEM exhibitor at AIMExpo presented by Nationwide, and it will show its product line of two and four-wheel vehicles, with the spotlight on its CRF Performance Line of off-road motorcycles, highlighted by the new CRF450L dual-sport model.
"Additionally, the hugely popular CRF1000L2 Africa Twin Adventure Sports, along with the CB1000R neo-sport Cafe Racer and all-new Gold Wing tourer, are sure to be popular products that will draw a lot of attention.

"Perhaps most important to American Honda's efforts in Las Vegas will be its dealer engagement. As part of the inaugural Powersports Industry Week, Honda will host dealer experience events on Tuesday, October 9, and Wednesday, October 10, which is open to all Honda dealers across the United States. Once the show gets underway on Thursday, October 11, the brand's "Ride Red Central" mock dealership on the exhibit floor will be the centrepiece of activity for attending dealers during the show's exclusive trade days, including a special first-time look at select products".
 Lee Edmunds, Manager of Powersports Marketing Communications at American Honda, is quoted as saying: "We're eager to commemorate the show's move to the west coast by really enhancing our dealer engagement. It's important for us to take advantage of the all-inclusive platform provided by AIMExpo, and with a setting like this at Powersports Industry Week, it's an ideal opportunity to interact with our expansive dealer network with some special events, in addition to showcasing our newest models with the media and consumers."
For organiser MIC Events, Mike Webster, Senior Vice President, said: "American Honda's continued investment in AIMExpo is a testament to the value of the show's platform for the industry, providing the best and only opportunity to bring dealers, media and consumers all under one roof at one time.
"Powersports retailers are at the forefront of the show and our recently announced Dealer Summit activities during trade-only days recognises the critical role they serve in the continued health of the powersports marketplace. Honda recognises that and is making a vested effort in providing a valuable and potentially profitable experience for its dealers."
AIMExpo is "the single most important event of its type in the North American market and has international impact within the motorcycling and powersports community", and is produced by the Motorcycle Industry Council (www.mic.org).

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