Ducati has reported sales of 53,183 Ducati motorcycles for 2019 to customers in 90 countries (53,004 in 2018). Italy remains their number one market; the company saw double-digit growth in China, Brazil and Spain and for the second year running.
A record number of advance orders have been taken for the new Streetfighter V4, with deliveries to begin in March 2020, and in 2019 the Panigale was the world's best-selling Superbike with sales totalling 8,304 for a 25% of the global Superbike market.
Two new bikes introduced in 2019 - the Hypermotard 950 and Diavel 1260 - racked up sales of 4,472 and 3,129 respectively, doubling the overall volumes achieved in 2018 by previous versions.
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| CEO Claudio Domenicali: "We're working to make Ducati the world's most desired motorcycle brand." |
The Multistrada family performed equally well, scoring a 3% increase compared to 2018 (thanks also to the addition of the 950 S and a revamped 1260 Enduro); deliveries totalled 12,160, the best sales performance since the Bologna-built multi-bike made its debut sixteen years ago.
"2019 was a tough but also rewarding year," said Claudio Domenicali, CEO of Ducati Motor Holding. "We're working to make Ducati the world's most desired motorcycle brand, and the results we're achieving. The development of the range and the market response all confirm we're on the right track.
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| The Diavel 1260 - 3,129 sold in 2019. |
"On today's global market, one in every four Superbikes is now a Panigale. The technical content and extensive racing experience we've transferred from the R version to the V4 2020 range ensure this bike will remain the category benchmark. What's more, order books for the new Streetfighter V4 are bulging - more than 1,700 are already on order - and deliveries will begin in March 2020."
Francesco Milicia, Global Sales VP, said: "We're satisfied with the results achieved in 2019. Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the worldwide network coverage and offer our fans a growing premium experience."
Sales in Italy continue to grow, confirming the country as Ducati's number one market - sales totalled 9,474, a +3% improvement on 2018 and a +20% increase over the last three years.
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| The Streetfighter V4 - more than 1,700 are already on order, with deliveries due to begin in March 2020. |
In the United States, Ducati deliveries totalled 7,682 motorcycles, down by just -2% despite the continuing negative trend which saw the market shrink by 7% compared to 2018. Brazil (+20%), Spain (+10%) and France (+8%), however, performed exceedingly well.
China, a country where the Italian brand is particularly appreciated, continued the upward trend of recent years and is, with 3,200 motorcycles sold (+12%), now the Bologna-based bike manufacturer's fifth most important market.
The Ducati Scrambler range - which saw the new 800 Dark presented at EICMA - will see the introduction of a new model in the coming months.
