Switzerland: August motorcycle registrations were +43.05% (2,695 units), having been +53.15% (4,233) in July and +84.30% (5,107) in June, with the YTD running at +17.27% (24,556 units) through August. Total PTW sales are +12.75%/38,934 units YTD (+38.93%/4914 units in August). The top seller is the MT-07 (1,263 units), followed by the Kawasaki Z 600 and 900, BMW R 1250 GS and MT-09 in fifth spot. Yamaha is motorcycle market leader (4,608 units YTD).
Sweden: New motorcycle registrations in Sweden were -3.23% (1,050 units) in August, having been +21.02% in July (1,641 units) and +22.99% in June (1,755 units). For the YTD, the Swedish market is +8.63% (10,958 units). In Moped terms, Sweden is +14.49% YTD (12,256 units), with total PTWs at +11.65% (23,214 units) YTD - the best first eight-month total market performance there since before 2014.
Japan: JAMA data shows an increasingly dismal picture for motorcycle exports to Europe, with July down to just 3,066 units (-62.04%) and August down -44.66% (4,033 units). The YTD is down -18.85% to 83,529 units, with over 65,000 of which exported in the first three months of the year. Motorcycle exports to the USA are -38.71% (23,021 units) and the global market is -24.18% at 143,416 units. In total PTW terms, Europe is -19.43% YTD (90,612 units), USA is -35.79% (41,605 units) and the global market is
-26.16% (184,794 units).
Royal Enfield is in 11th spot in market share terms in Germany with 1.66% of the motorcycle market there, having sold 1,675 units YTD (+32.69% over its 2019 first eight-month performance). The top seller is the Continental GT 650 in 33rd spot with 817 units sold YTD.
In Germany, twelve of the 50 best selling models in the eight months through August 2020 were BMWs, with nine Hondas, six KTMs and Kawasakis and five Yamahas in the Top 50 most popular models.
