Ducati to assemble in Argentina
Backed by investment from parent company VAG, Ducati has struck an agreement with the Volkswagen group subsidiary in Argentina for CKD assembly of Ducati motorcycles to be distributed within the local Argentinian market. Assembly will start at the VAG facility at the Córdoba Industrial Center in northern Argentina by the end of 2022.
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| The first model to be assembled in Argentina will be the Ducati Scrambler Icon. |
"The Argentinian motorcycle market is very interesting, Ducati has a strong positioning in this country in which over the years we have been able to achieve excellent results, both in terms of volumes and market share," said Francesco Milicia, Ducati VP Global Sales and After Sales.
"In Argentina we can count on a great collaboration with the Volkswagen Group which distributes our bikes, and it is also thanks to this strong relationship that we are able to take this important step which will help to strengthen our position in this market even more."
The commercial relationship between Ducati and Volkswagen Group Argentina began in 2013, after Audi AG bought the Italian motorcycle manufacturer globally in 2012. Ducati currently has seven exclusive dealerships in Argentina, selling the full range of Ducati and Ducati Scrambler motorcycles.
The first model to be assembled in Argentina will be the Ducati Scrambler Icon. "The Ducati Scrambler range has become the most appreciated in the Argentinian market, after the first local presentation in 2016. Its urban-inspired motorcycles, designed under the post-heritage concept, invite personalisation and self-expression while offering total versatility in their use".
This plan will make the VW plant in Argentina the third factory in the world outside of Italy to build Ducati models - Thailand and Brazil being the other two so far.
