FORCED into cancellation of the ill-conceived attempt to revive its Dealer Expo with a pre-Christmas move to Chicago after just one year, the now British owned UBM Advanstar Powersports Group has announced an 11 stop tour for its Progressive International Motorcycle Show series later this year.
In an attempt to salvage something from the near 50-year history of its Dealer Expo, the shows will now incorporate a "business-to-business platform" that will facilitate meetings between manufacturers and dealers in each market."
The new B2B platform is being designed to "serve the educational, information and training needs of dealers in each market." Advanstar say they are acting "in response to industry demand", and that the 2015-16 IMS nationwide tour "business-to-business platform" will provide "vehicle and aftermarket manufacturers and allied services the opportunity to meet with dealers in each of the 11 markets", said Tracy Harris, senior Vice President of the UBM Advanstar Powersports Group.
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