BMW ‘Pure&Crafted’ 2016The second edition of BMW’s ‘Pure&Crafted’ Festival in Berlin was staged at the former Postbahnhof in front of a sell-out 8,000 strong audience.
With acclaimed appearances by Noel Gallagher’s High Flying Birds, Mando Diao and many others, and what BMW claim is “an entirely unique combination of music, motorcycles and New Heritage lifestyle, the Pure&Crafted once again fully lived up to its name with passion and charm. The festival will take place for the third time in Berlin in the late summer of 2017”.
Features at the two-day event included custom bike workshops, a ‘General Store’ vendor area, the Motodrom (said to be the oldest wall-of-death still on the road), the Rollin’ Eyes Motorcycle Culture Photography Show, specially chosen for Pure&Crafted, and a selection of the best films from the NY Motorcycle Film Festival.
Still only in its second year, the festival “featured a superb range of musical entertainment”, but “once again this year, those who love custom culture and the associated lifestyle were able to immerse themselves in a world that remains unique in the German festival scene.
“As in 2015, the custom bike scene formed a central element of the event - the Wheels Area was the “perfect place for visitors to talk shop, admire the machines and even do some tinkering at the open-air stands” of the likes of Berham Customs, Krautmotors and The Curves, and “the Berlin public had the opportunity to see many other custom workshops, too”.
There were also numerous “exceptional motorcycles to be viewed” at the BMW Motorrad Truck, and the Kids Corner, a new feature this year, saw the “bikers and mechanics of the future able to put their skills to the test, while their parents had their beards trimmed and their hairstyles perfected at the General Store, or simply enjoyed exploring stands such as those of Indigo People, Süssmädchen and Gestalten”.
www.pureandcrafted.com
