The year 2016 was another positive one for Ducati – the company delivered 55,451 motorcycles to customers all over the world, recording an increase in sales for the seventh consecutive year (+1.2%; 642 more motorcycles than in 2015). The result translated into a turnover of €731 million, with an increase of +4.1% compared to 2015 (€702 million).
At the end of the fiscal year 2016, Ducati also contributed an operating result of €51 million (2015: €54 million) and an operating margin of 7% to the Audi Group.
“The continuous evolution of our range, both in terms of quality and technology, the constant development of our dealer network and the effectiveness of a strategy based on investments aimed at the products, the quality and the customers, have enabled the company to continue on its growth curve,” declared Claudio Domenicali, Chief Executive Officer of Ducati Motor Holding.
European markets have made a significant contribution to achieving this result, many of them reporting double-digit growth. In Italy sales have risen by +20 percent, while in Spain sales rose by +38%. The number of motorcycles delivered in Germany increased by +8 percent compared with the previous year.
The United States confirms its position as Ducati's number one market, reaching a quota of 8,787 motorcycles delivered to customers. Among the non-European markets, the significant performance of the brand in China, where Ducati doubled the previous year’s result (+120%), is notable. Motorcycles sold in Brazil increased by +36% and by +215% in Argentina.
This year has seen the launch of seven new models: the 1299 Superleggera, the Ducati SuperSport, the Multistrada 950, the Monster 797, Monster 1200 and two new versions of the Ducati Scrambler - Scrambler Cafe Racer and Scrambler Desert Sled. Ducati is currently selling through more than 780 dealers in over 90 countries.
