Kellermann launch new premium dealer strategyAachen, Germany based motorcycle lights manufacturer Kellermann GmbH has introduced a new Premium Dealer programme, initially in Germany.
The new CEO of Kellermann, Dr. Stefan Wöste, highlighted the important role of their sales partners in the success of the company. “Our dealers and sales partners have been vital contributors to the success of Kellermann in the last almost 30 years. That has made us become one of the market leaders in the LED indicators market,” he said.
From April 2017 a new website has offered a separate B2B dealer shop with new discount rates, and registered dealers can also be displayed on a geographical map.
Kellermann says it will separate their partners into four segments: Dealers, Dealers & Workshop, Premium Dealers and Premium Dealers & Workshop.
“Premium Dealers will not only benefit from further improved terms and conditions, but will also be able to showcase the Kellermann products live and in action with a newly developed display,” said Wöste. “We know that our products convince customers who are able to see them in use. While it is not always possible to show products installed on a motorcycle in a dealership, this new display will showcase our products ideally and support the dealer’s sales pitch in the best possible way”!
Dealers who want to work with Kellermann, or upgrade to the new Premium Dealer level, should register online at www.kellermann-online.com at the dealer shop.
