SHAD

SHAD - 25 years of expansion 

Spanish luggage manufacturer SHAD (NAD S.L.) is celebrating its 25th anniversary this year. Founded and still owned by Jaume Xicola, and now operated by his son Jaume Xicola Jr as CEO, SHAD are based north-east of Barcelona and have become a force in the motorcycle luggage market, winning multiple awards for their designs and respect for the quality of their manufacturing.

In the 25 years since the business started with its original first 22 litre top case, more than 1,500 products have been developed with that same aim of “improving the urban and touring motorcycle experience”, says Jaume Xicola Jr.

SHAD employs some 190 people at its 28,000 sq m facility north-east of Barcelona

“Design and innovation have been, from the beginning, the main values for SHAD. The development of new solutions for motorcycles and the registration of its own patents, 3 in the last 3 years, we have constantly focussed on R&D, and that commitment to design and technology was recently rewarded. Our international 2017 Red Dot Award, for the SH58X and SH59X ‘Expandable Concept’, proves that we will enter our next 25 years with the same focus on quality and innovation.”
The “Expandable Concept” allows riders to tune the capacity of their luggage to their journey requirements in up to three capacity increments. This latest award adds to the 2015 Red Dot and the 2017 German Design Award, awarded to the SH36, which Xicola says makes the SHAD brand “the most awarded motorcycle case brand in the world.”
In addition to its 28,000 sq m Barcelona facility, where it employs some 190 personnel, the company has an extensive commercial network in more than 70 countries on 5 continents. It currently offers over 1,000 individual part numbers and also has two production centres in China (Shanghai) and Indonesia (Jakarta), which allow it to give local supply and support to the company’s international operations – 75 percent of sales are in Europe, but Xicola says its Asian business is growing rapidly and that they sell in 80 countries in total.

CEO Jaume Xicola Jr.: “SHAD is the most awarded motorcycle case brand in the world – the latest is our ‘Expandable Concept’ that allows riders to tune the capacity of their luggage to their journey requirements”

As well as selling to the replacement and retro-fit aftermarket through their SHAD trademark, NAD is an OE supplier to many leading motorcycle manufacturers, including Yamaha, Honda, BMW, KTM, Piaggio and Kymco. As well as sponsoring, as technical provider, the Superbikes World Championship, SHAD participates in 15 motorcycle fairs in Asia, America and Europe, promoting its “Engineered for Riding” philosophy.
www.shad.es