Greek filter manufacturer DNA has scooped a prestigious 2017 Red Dot Product Design Award for its stylish “Leather Top” sub-brand of air filters for the contemporary custom trends seen on many production and modified bikes.
Marios Nikolaidis, Motorsport Engineer of R&D and Production Manager at DNA, designed the innovative range to “combine the unique DNA filtering technology with a special synthetic “leather skin” finish in a variety of colours.
“Customising and modifying bikes has been the new trend over the past couple of years,” says Marios, “creating Cafe Racers, Trackers, Bobbers and Cruisers. Our “Leather Top” design series perfectly complements the custom motorcycles’ exterior, providing a unique added value.”
The synthetic leather texture is applied to the famous DNA universal filters using a state-of-the-art “in mould fusion” technology. The range consists of “hexagon”, “oval” and “U” shapes in brown, beige, green, yellow, blue, grey, orange and red. The leather top has a 3D convex shape engraved with the “D” of DNA.
The Red Dot Product Design Award ceremony 2017 will take place on 3rd of July 2017 in Essen, Germany, at the Design Zentrum Nordrhein Westfalen. The award-winning Leather Top DNA filters will be featured in the prestigious Red Dot Design Year Book 2017-2018 as well as in the display at the Red Dot Design museums of Germany and Singapore.
www.dnafilters.com
