Triumph records best sales for 30 years
For its 2016/2017 financial year (the period ending June 30, 2017) Triumph Motorcycles has posted total global revenues of GBP £498.5 million, up by £90.9 million (+18.23 percent) on sales of some 63,000 units (up from around 56,000 in the previous financial year).
Selling in more than 57 countries worldwide and with a recently announced mid-size model non-equity partnership with Indian conglomerate Bajaj Auto (48 percent owner of KTM) under its belt, profits were up by 46 percent (+£8.1 million) at £24.7 million.
More than 86 percent of Triumph sales are outside the UK; Triumph dealers in the United States are pretty much selling all the bikes they can get, most of the time, and their November 2013 created Indian subsidiary sold some 1,300 bikes in 2016/17, taking them to around 4,500 units sold there in the four years since the company was set up.
Triumph is headed up by founder John Bloor’s son Nick Bloor as CEO and has launched five new and updated models in the past 12 months – the Street Triple, Bonneville Bobber Black, Speedmaster and Tiger 800 and 1200 adventure tourers. With the deal to replace the 4-cyclinder Honda CBR 600RR engine with a race-tuned 160 bhp, and the 765cc Triple as the ‘spec’ engine for Moto-2 racing in 2019 likely to throw further spotlight on the British manufacturer, the future is looking good for Triumph Motorcycles.