Langenthal, Switzerland based Bucher AG, the manufacturer of the Motorex line of powersports lubricants, has announced that it is to be the official lubricant partner of Husqvarna Motorcycles and of the Rockstar Energy Husqvarna Factory Racing team.
In addition to increasing visibility of the Motorex brand through involvement in top-level racing activities, Motorex engine and gearbox oils will be used as the first fill in all Husqvarna motorcycles, with their Motoline care and maintenance products being recommended for all servicing of Husqvarna motorcycles through the worldwide Husqvarna dealer network.
Husqvarna says that “in 2013 Husqvarna Motorcycles re-established their position as one of Europe’s key motorcycle manufacturers, achieving sales and production records year-on-year ever since. Husqvarna strives to develop high-quality products that appeal to motorcycle enthusiasts around the world. Swedish-inspired design and a pioneering tradition help Husqvarna position itself as a premium brand in both the off-road and street sectors.
“Like Motorex, Husqvarna Motorcycles are committed to competition. Establishing the global Rockstar Energy Husqvarna Factory Racing team at the start of 2016, Husqvarna have further strengthened their presence in all off-road disciplines worldwide.
Motorex’ partnership with Rockstar Energy Husqvarna Factory Racing began on January 6 when team riders took to the start of the Dakar Rally, the AMA Supercross Championship and round two of the FIM SuperEnduro World Championship. Pablo Quintanilla (Chile) and Andrew Short (USA) will compete aboard FR 450 machines in the Dakar Rally, while Jason Anderson (USA) and Dean Wilson (Great Britain) will spearhead Husqvarna’s Supercross participation on their FC 450 bikes. Colton Haaker (USA), Alfredo Gomez (Spain) and Billy Bolt (Great Britain) will represent Husqvarna and Motorex in the SuperEnduro Championship.
Edi Fischer, CEO of the Bucher Motorex Group, said: “This new cooperation comprises all the components needed for success – a dedicated cooperation in R&D, in production, in racing and in aftermarket business with Husqvarna dealers.”
Ronald Kabella, Motorex Powersports Director, added: “As a pioneer in off-road racing, Husqvarna is another strong partner for us in Motocross, Supercross, Enduro and Rally racing – all disciplines where, as a brand, we are traditionally well established.”
Stefan Pierer, CEO of the KTM Group, is quoted as having said: “With this strategic partnership with Motorex, Husqvarna will continue their exciting and dynamic forward progression. Focused on pioneering development, it is of crucial importance to partner with a globally acclaimed lubricants manufacturer - one with whom we share the same objectives.”
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