Yamaha Motor Co., Ltd. and Grab Holding Inc., Southeast Asia’s leading online-to-offline (O2O) platform, have announced that they are to form a strategic partnership to collaborate in a motorcycle ride-hailing service within Southeast Asia, with a focus on Indonesia. As part of the partnership agreement, Yamaha Motor will invest US$150 million in Grab.
Through this partnership, Yamaha Motor and Grab aim to "develop next-generation mobility services by implementing solutions and innovations which leverage Yamaha Motor’s technology and know-how in motorcycle safety and to lower the barriers to motorcycle purchase for those engaged in (or considering engaging in) motorcycle ride-hailing".
As part of their 2030 long-term vision, this partnership "leverages robotics technology, addresses social issues through initiatives and promotes innovations in mobility to expand the field of human potential and create a better society and lifestyles".
Yamaha Motor also aims to leverage Grab’s customer base in Southeast Asia and knowledge of the motorcycle ride-hailing business for future product development.
Grab is one of the most frequently used mobile O2O platforms in Southeast Asia. The Grab app has been downloaded onto over 125 million mobile devices, giving users access to over 8 million drivers, merchants and agents. Grab has the region’s largest land transportation fleet, has completed over 2.5 billion rides since its founding in 2012 and offers the widest range of on-demand transport services, in addition to food and package delivery services, across 235 cities in eight countries.
