Helmet 28 adds Blauer HTSpecialist UK based European distributor Helmet 28 has followed up its deal to sell the French made Racer gloves programme (IDN April/May) with UK distribution of the Italian motorcycle helmet and clothing brand Blauer HT.
Helmet 28 are one of the fastest growing distributors in the market and now have six leading brands, having added prestigious Italian clothing and helmet brand Blauer HT to their roster.
Blauer HT (Hi-Tech) is known for its high-end technical products "that encompass leading fashion in a way that is rarely seen in the motorcycle sector, owing much to the origins of their parent company - premium fashion house Blauer USA," says George Richardson, CEO of Helmet 28.
FGF in Italy are now the majority shareholder in Blauer USA, whose turnover last year was 60m euro from fashion and 2.8m from motorcycle. Blauer USA designs and sells high-end fashion across Europe and its recent move into a new line of products for the motorcycle sector is intended to "provide a new approach to CE approved jackets and takes inspiration from their fashion routes".
"Blauer HT has all the ingredients to shake up the market and inject a new look for fashion and quality into the motorcycle industry," says Richardson. "There is a growing trend in our market for motorcycle clothing that doesn't look like typical, traditional, mainstream motorcycle riding apparel - riders are looking for something different, they are looking for something more - and Blauer HT ticks those boxes."
Described as being "perfect for on and off bike wear", the Blauer range combines protection and weatherproofing with styles drawn from the contemporary street wear and 'Alt Moto' markets. In addition to jackets, the range includes innovative riding sweatshirts that feature water and windproof membranes (EU 2016/425 certified) and detachable EN 1621-1:1997 protectors in addition to popular open and full-face helmet styles and Blauer HT gloves.
Richardson went on to say: "Our mantra here at Helmet 28 has always been to find products that offer our dealers something different, something new that stands out from the crowd. In Blauer we have just that - all the ingredients to shake up the market and inject a new look for fashion and quality in the motorcycle industry."
www.helmet28.com
