Energica, the Italian electric sport motorcycle company, and the exclusive single manufacturer for the FIM Enel MotoE World Cup, has joined the OEM trend to digital unveils to present its new MY2021 line-up.
Using the Moto.it Festival platform, Energica has moved to strengthen its offer with an RS version (Reparto Sportivo/Sport Department) for all three of the existing models (the Ego+, Eva Ribelle and Eva EsseEsse9 +) and an updated Kit Corsa Clienti - a race kit for the Ego+ model.
"Despite the challenging period of time we're witnessing, we're extremely happy with the results obtained in recent months - results that confirm our leadership in the industry. The COVID-19 lockdown forced us to pause production for about a month, but that did not stop our growth - which exceeds that of the electric vehicle market," says Livia Cevolini, CEO Energica Motor Company.
"Unlike the traditional internal combustion engine sector (ICE), the electric market is confirmed as one of the main growth trends in the global economy. We are extremely satisfied with the results we have achieved and the feedback we are receiving for our products - MotoE has given the technological development of the Energica range an incredible boost and we are witnessing appreciation of our work in the responses of our customers.
"With great pride we will continue to be FIM Enel MotoE World Cup official and exclusive manufacturer for 2021 and 2022 - the extension of the contract with Dorna confirms Energica as the global technological leader in high-performance electric motorcycles for at least another two years.
"Combined with the past ten years, this guarantees us an unbridgeable competitive advantage. The championship has also proved to be an invaluable platform for technological advances and the visibility of Energica in international markets".
Eva EsseEsse9+ RS
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| Eva Ribelle RS |
Energica RS version – "added performance from racing experience"
Energica says that its 2021 range "goes from strength to strength thanks to the racing experience gathered in MotoE". The new RS version is for all the models in the + range - that is the Ego+, the Eva Ribelle and the Eva EsseEsse9+.
"The RS version meets the expectations of the most demanding customers by adding racing-derived performance to our entire + range," says Giampiero Testoni, the Chief Technical Officer at Energica.
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| Ego+ RS |
"The name is the acronym for Reparto Sportivo - Sport Department - a tribute to our team for the incredible engineering and technical work carried out with our involvement in MotoE. From both the road and the racing point of view, the past ten years has been a decade of innovation that has created a real Electric Motor Valley here in the Modena area [between Reggio Emilia and Bologna]."
In the RS version, the VCU (Vehicle Control Unit) implements a new mapping and parameter setting that underlines even more the performance and riding excitement derived from Energica's experience in MotoE.
Already known for their terrific acceleration, the acceleration on RS versions is now enhanced by two-tenths of a second compared to the existing MY2021 + versions: 2.6 sec 0-100 kmh, 0-60 mph.
"These first two seasons of MotoE have helped to create a huge amount of experience that is constantly being transferred to our road models. From Race to Road, we continue to dictate the pace of excellence in our field, and the innovations we present this year are a prime example of this," continues Testoni.
Corsa Clienti Kit
Kit Corsa Clienti - "for the most demanding customers"
Specifically researched and developed for the Energica Ego+ model, the new Corsa Clienti Kit is for those most demanding customers who wish to convert the Energica Ego+ production model into a bike ready for the racetrack - with electronic, suspension and running gear features derived directly from Energica's FIM Enel MotoE World Cup race motorcycles.
The Corsa Clienti Kit components have been developed and tested on the track by the Energica Team test riders - "the braking system and suspension are derived from the racing world to guarantee maximum performance, handling and reliability".
Photos credits Lorenzo Concari & Marcello Mannoni
Record breaking order from Taiwan
Following its growth in 2020, Energica has started 2021 with a record-breaking
€ 836k order value (+28%) from its Taiwanese importer Russ Tiger Enterprise Co., Ltd.
Giacomo Leone, Energica Sales & Field Marketing Director, stated: "The order is the most significant single tranche order in the history of the company received and includes all the models of the Energica line-up. This order alone represents 14% of our 2020 sales turnover.
"We signed our commercial partnership for Taiwan with Russ Tiger in April in 2020 and it has worked hard to promote the Energica brand in its territory. Appreciation of environmental issues and sustainable mobility are advanced in markets like Taiwan, and the Taiwanese also have a particular sensitivity for 'Made in Italy' design and engineering values."
"Electric vehicles are the trend because of environmental protection," says Russ Tsai, Russ Tiger Enterprise CEO. "Plus, the weather and the riding environment in Taiwan are ideally suited to electric bikes. Our government supports the industry by applying a reduced commodity tax. Energica's range of electric bikes, its status as the MotoE official platform and its unique Italian style and performance make Energica the ideal partner for us here in Taiwan."
Sales increased in 2020
Energica's provisional financial results for 2020 amounted to approximately
€ 6m - which is very close to its pre-COVID announced goal of €6.5m - if confirmed, that will be an increase of +87% compared to 2019.
"As at the end of January 2021, the company is already reporting forward orders of some € 820k, which equates to 14% of the preliminary revenues of 2020, with a further 11% to be added before the end of the first quarter with the delivery of motorcycles in USA, where a dealer floorplan agreement has been negotiated with a major financial company.
"Our significant growth already puts us ahead of the market trend. Here in Italy, Confindustria ANCMA - the Italian motorcycle industry trade association - estimates that the electric two-wheeled market grew by + 84.5% in 2020".
USA remains the leading market for Energica, followed by Germany, the Netherlands and France. Middle East and Asia Pacific markets are confirmed to be on the rise, and where the new MY2021 will be launched in the next trimester with the hope of further growth.
Despite the ongoing difficulties relating to the global pandemic, the Modena-based manufacturer has increased its sales network and now numbers 72 dealers/importers and is continuing to invest in development projects such as E-Power, with Dell'Orto, Octo Telematics and Cellularline, in the nautical sector with Sealance, and by taking part in the Spin Accelerator (with Regione Trentino) and CEMP (with Regione Lombardia) projects.
Energica's top selling model in 2020 was its Eva Ribelle, accounting for nearly 50% of total unit sales.
Giacomo Leone, Energica Sales & Field Marketing Director, says: "Despite the challenges of the market, in the last year, we were able to reach new and unparalleled goals in the electric motorcycle sector. We believe that the new range and the third MotoE season (scheduled to get underway in May) will confirm our market leadership and stimulate further growth."
