MV Agusta merges Design and Technical departments
MV Agusta has implemented a complete renovation and reorganisation of its San Marino based Castiglioni Research Center (CRC) premises - with the company's Technical Department and Design Centre (formerly at Rimini) now merged into a single unit "to optimise and accelerate current processes in the design and development of new projects.
"CRC has also received new important investments in terms of technologically advanced equipment and instruments which will aid the 30-strong staff of highly specialised designers and engineers to navigate continuously between the physical and virtual environments in real-time".
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| From left to right: Alessandro Volpini, Timur Sardarov, Brian Gillen, Giorgio Mazzotti |
Having parted ways with long-term Design Director Andrew Morton last year, former Technical Director Brian Gillen has been leading the CRC as R&D Director since then, with Giorgio Mazzotti as Design Director, Alessandro Volpini as Technical Manager and Stephane Zache as Chief Designer.
"The renovations in CRC are focused on creating a new working environment to further stimulate the creativity and efficiency of our extremely talented team. They constitute the real backbone of an institute that is renowned and respected worldwide. I welcome Stephane Zache as a valued new addition to the CRC leadership team," said Brian Gillen.
In other news, MV Agusta has announced a deal with e-Novia, a Milan based 'deep-tech enterprise' factory founded in 2015 that is described as being specialised in "Collaborative Mobility, Humanised Machines and Augmented Human", a collaboration aimed at "providing riders with a digital and personalised mobility experience".
Apparently, "enjoying the most thrilling trips in complete safety and respecting individual riding styles" is the "overarching proposition of the project".
The two businesses will "focus their efforts on big-data-enabled services for riders through e-Novia technology. The collaboration already brought significant results, such as the MV Ride App introduced in June 2020. The new platform will help MV Agusta support customers through specialised services worthy of a true tech-company".
Timur Sardarov, CEO of MV Agusta Motor S.p.A., said: "Digitalisation is high on the agenda of MV Agusta's strategy for growth. The union between traditional craftsmanship, advanced engineering and deep tech make our offer unique and ever more attractive for a demanding clientele that accepts nothing but perfection under every aspect. This kind of technology transforms the experience of riding an MV Agusta, making it even more enjoyable, safe and exciting."
Ivo Boniolo, Chief Operating Officer at e-Novia, is quoted as saying: "With this collaboration, interaction with the urban rider is taken to an augmented form through deep tech. The motorcycling industry and the light mobility sector will now have a new point of reference in terms of digital experience design, sense of community and personal safety. We believe that the future of motorcycle brands inevitably passes through the digitalisation of their products and their integration with mobile applications."
