Thursday 12 August 2021

Zard

Zard inaugurates new R&D centre from Misano

On track with the champions in the beautiful setting of the Misano World Circuit, Italian exhaust manufacturer Zard inaugurated a new design, research and development centre - with the star of the show being the unveiling of a 2:1 full kit for the brand-new Aprilia RS660 twin - complete with a custom edition fairing dedicated to the Zard Racing Day.





Already active, the new R&D department will immediately give Zard increased resources to expand its product range, and taking the Italian brand to new markets is the objective, according to Graziano Milone, the creator and promoter of the 'ProDay' event.
"I would like to thank Giulia and Aldo Gherlone, owners of Zard, and the guys who made this fantastic project possible, as well as this successful event - the 'ProDay'. The atmosphere inside the pit garages with the champions and throughout the whole event area was as pleasant and relaxed as a party with friends, and that was our goal.
"I thought our guests would be the happiest people there but, in fact, our champions loved the opportunity to be able to share the track with amateurs and to give them advice and to be admired in their riding poetry - it was fantastic. 

 


"During the event, I received several phone calls from friends and colleagues who followed the 'ProDay' on the social networks of the companies involved, and they all said that what they had seen made them ready to participate in the next edition."
Giulia Gherlone, CEO and owner of Zard, said: "It was a day full of emotions for all of us. We had been planning this for a long time, and the opportunity to bring the guys from our team together with our biker friends for a big party driven by the passion for the two wheels proved to be an irresistible formula with the Zard Racing Day and the 'ProDay'. Bringing some of the big names in the motorcycle world onto the track with us, at one of the most important circuits, made for a very special day.

 


"During the 'ProDay' we saw the bikes of journalists, friends, employees and customers of Zard - all racing together with the likes of Marco Lucchinelli, Gianfranco Guareschi, Jorge Lorenzo, Michele Pirro and Dario Marchetti. We are already planning for the 2022 edition and looking forward to another special event."
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