Parts Europe becomes pan-European SBS distributor
Svendborg, Denmark-based SBS Friction is expanding availability of its brake pads and friction solutions for motorcycles, scooters and side-by-side vehicles through a deal with Germany-based Parts Europe as its new pan-European distributor.
SBS says that the addition of Parts Europe as a cross-border distributor follows a focused growth strategy that calls for it "to cover each market with local presence and cover market gaps through a pan-continental distributor".
Christel Munk Pedersen, CSO at SBS Friction A/S, said: "Parts Europe will extend SBS' long-term relationship with LeMans Corporation, USA, (Parts Unlimited and Drag Specialties) into Europe.
"Parts Europe's long history in supplying the powersports sector, its strategic logistic location in Europe and its vast experience in the moto industry will be key in maintaining and growing SBS market presence across Europe.
"Habits and synergies in the European powersports market have changed - due both to the changes and disruption triggered by COVID-19 and to consumers becoming more digitally attuned to the environment in which they buy products.
"To enable riders access to their preferred SBS products anywhere, at any time, we need to secure the power of distribution with partners such as Parts Europe."
Anthony Damevin, Purchasing Manager at Parts Europe, says that "by cooperating with SBS, Parts Europe can add the high-performance brake components and accessories of the Danish manufacturer to its range, thus fulfilling our own standards to offer the right accessories for all types of powersports vehicles."
