Cross-Center looking to 'spoke out'
Leading international spoke set manufacturer and wheel builder Cross-Center in Sweden told IDN that the company is closing in on adding its 1,000th spoke set to its application list, with thousands of motorcycle models covered.
Manufactured in-house using high quality Swedish steel and shipped worldwide, despite the uncertainties confronting the motorcycle industry, Cross-Center has continued to grow.
"We are really happy to be in the spoke and wheel business," owner Tobbe Bergh told IDN. "Of all the sectors of the market, I think the spoke market is still a growth market and the demand we are seeing just continues to increase - we expect 2023 to be a tenth year of consecutive growth for our spoke sales."
Tobbe told us that its latest application is for the Swedish Monark Model 87 from 1953 to 1955 (front and rear - set No. 50-0822 and 50-0823.). "That spoke set is not even on the website yet, and already we have been able to identify over 10 new spoke sets that we will make shortly.
'we are a genuinely global centre for the international motorcycle spoke industry'
"It takes a lot of time to find all the information about the models, their rim sizes and the OEM number cross-reference of hubs and spokes. Sometimes that takes longer than simply making the spoke sets."
The sheer scale of the number of individual spoke set requirements in the international motorcycle industry is almost endless, and Tobbe says that he receives requests from all over the world for spoke sets, so "the time has now come to look for distributors."
Cross-Center is also a wheel builder, and through its 'CC Products' brand also makes and sells Motocross and Enduro racing parts, but it is the company's large range of spokes that it is best known for.
"From a distributor perspective, we would be a great business to work with because we always carry a deep inventory and are genuinely responsive," Tobbe explained. "We are a genuinely global centre for all kinds of motorcycle spokes, not just MX, but street, ADV, sport, touring, custom, naked style and even electric bike spokes too.
"We can turn orders around very quickly because we have all spoke sets in stock, which is the kind of service level that our customers need," he says.
