USA - Motorcycle Sales +4.7% Through Q2
The MIC is reporting that among leading brands, sales of new motorcycles and scooters increased by +4.7% through the second quarter of 2023 (315,257 units YTD) compared to the same period the previous year.
At +16.5% (86,583 units YTD) "Off-highway sales in the second quarter of 2023 have seen the most substantial [segment] percentage increase year over year," said Buckner Nesheim, MIC Director of Research & Statistics.
"There is strong growth across several product categories, and this is particularly interesting as these sales happened amid rising interest rates. Year-to-date sales of 'dual motorcycles' (ADV models) are up again for the seventh year in a row [+4.4%, 45,057 units YTD].
"On-highway sales have increased [+1.1%, 173,147 units YTD], and the market share of Off-highway bikes among motorcycles is currently the second highest it has been in the past ten years, only surpassed by the 30% achieved in 2020." Scooter sales declined by -15.7% so far this year (10,470 units).
A strong June saw 34,580 On-Hwy motorcycles sold (+9.2%, well above the first half monthly average as the U.S. market hits peak mid-season) out of a total of 60,175 units sold in June (11.0%).
The YTD market in USA for ATV models was down by -8.7% at 89,724 units. The grand total of new motorcycles and ATVs sold was +1.4% at 404,981 units. ATV sales remain, marginally and for now at least, the largest single sales segment YTD.
