Italian new motorcycles +6.13%
The latest available data from the Italian motorcycle industry association (ANCMA) show new motorcycle registrations in Italy for the first ten months of 2024 up by a very healthy +6.13% at 141,854 units, despite October have been down by -6.10% at 9,904 units - though that was still the second-best October in Italy since the Financial Crisis of 2018 and resulting Great Recession.
YTD registrations remain the best ever seen for the Italian market. Total PTW registrations were +5.15% YTD at an unprecedented 309,393 units for the YTD - also a post 2008 record for the first ten months of the year in Italy.
The top-selling motorcycle YTD remains the Benelli TRK 702/X (6,226 units sold) - placing it ahead of many traditionally (and still) strong selling scooter brands and models - such as the Honda X-ADV 750 and ADV 350, Piaggio Beverly 300 ABS and Yamaha TMAX and XMAX 300.
Indeed, the Benelli is also ahead of the BMW R 1300 GS, which is the second bestselling motorcycle in Italy YTD 4,370 units sold YTD and Honda’s Africa Twin, third with 3,475 units sold.
Honda's SH 125, 150 and 350 were the top-sellers overall, followed by the Kymco Agility 125 R16 in third and Piaggio Liberty 125 ABS in fifth. Maxi and ADV style scooters, and ADV style motorcycles continue to dominate the market in Italy. Total Scooter sales were 167,539 units (+4.34%).
