20 years of D.I.D Europe
Established in Japan in 1933, the DAIDO Kogyo Group used EICMA to mark the 20th anniversary of D.I.D Europe, its Bologna (Italy) based branch for the European supply of OE, OES and aftermarket chains and rims.
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| Valentino Rossi is the D.I.D Global Brand Ambassador |
Initially supported by its long-term Italian collaborator Ognibene, D.I.D Europe moved to its present premises some 15 years ago. The major announcement at the event was the acquisition of the next-door warehouse on the same site, with plans to ensure a more seamless and efficient logistics service to their partners.
Starting with bicycle chains, DAIDO Kogyo manufactures everything from industrial to automotive and motorcycle chains at its Ishikawa factory, and sells through over 40 distribution partners in more than 30 European countries. It is one of the world's leading suppliers of high-quality original equipment (OEM) and aftermarket chains and wheels for motorcycles.
Leading OEM customers include Honda, Yamaha, Suzuki, Kawasaki, BMW, Ducati, Harley-Davidson, KTM, and Piaggio. Aftermarket products include the new X-Ring Street and Off-Road chains with improved retention and durability to give the chains higher wear resistance - available in lightweight, heavy duty ERV7 Racing and ERVT Off-Road and Rally 520 pitch, 120 link series chains with dimpled pin heads to reduce weight without compromising the strength of the chain. D.I.D is an official technical partner to both Ducati and Honda Racing.
