Italy 2025 - full year motorcycle sales -19.22%
The latest data from ANCMA, the motorcycle industry trade association for Italy, show total new motorcycle registrations down by -19.22% by the end of 2025 at 134,480 units - the lowest number since 2022 and the worst percentage market decline in Italy since before 2014.
in the final quarter of 2025 were -10.35% in October (8,866 units), then -23.53% in November (5,992 units) and -72.73% in December (4,570 units) as sales started to lap the 2024 end-of-year Euro 5+ pre-registrations.
The total PTW picture is better, with Italy worth 331,523 units in 2025, which was only down by
0-6.12%, overall. This reflects the stronger Scooter market performance in Italy, which was up by +5.57% in 2025 with 197,043 units sold, and did not have the same kind of Euro+ 'pre-reg' issues at the end of 2024.
As usual the top selling units in Italy are scooters, with Honda Italia's SH 125, 350 and 150 series taking the top three spots (40,621 units between them), followed by the X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia's ADV 350, the Kymco Agility 125 S, Voge SFIDA SR16 and Yamaha's XMAX 350 and TMAX.
The top-selling larger displacement motorcycle platform in 2025 in Italy (and the only one in the top 20 best seller list), was the BMW R 1300 GS (3,977 units) in 13th spot.
Although the data for the first two months (especially) of the year is a generally unreliable guide to the year ahead, by the time of publication ANCMA data had been published for January 2026 that showed the Italian motorcycle market +16.26% (8,099 units) and total PTW's at +5.64% (18,499 units). That's not so impressive when compared to 2024, when 9,384 motorcycles and 20,084 PTWs were sold.
