INTERMOT to be annual in February from 2027
The IVM (the German motorcycle industry) and Koelmesse (The Cologne Exhibition Centre) have announced another change in timing for INTERMOT.
Having decided three years ago to move it to early December and (finally) accept that it needs to be an annual expo, they have now announced that it will remain annual, but now move to February each year - 12-14 February, 2027.
Koelnmesse say that it and the IVM are now to "position INTERMOT as the central, leading trade fair of the motorcycle industry in Germany". The change comes in the context of the pre-Christmas December timing simply not working, and subtle changes to the event calendar in Germany having altered the 'centre of gravity' of the events cycle in Germany.
Those changes include a rejuvenated MOTORRÄDER Dortmund now being staged slightly earlier (March 5-8, 2026) each year and IMOT (Munich, February 20-22, 2026) having moved to occupy two halls at Messe Munich (The Munich Exhibition Centre) where INTERMOT made its debut in 1998.
The date chosen for INTERMOT likely places it one week before IMOT - both IMOT and MOTORRÄDER Dortmund have started to gain increased traction in recent years, as INTERMOT has declined; in in both exhibitor and visitor number terms.
"More than an event for the motorcycle world", the organisers state that INTERMOT "is the leading national platform for the German and international industry to present its full assortment.
"For precisely this reason, the trade fair is now being scheduled significantly earlier in the year in keeping with the decision of the extraordinary general assembly of the IVM of 10 February 2026. With the new dates from 12 to 14 February 2027, IVM and Koelnmesse are positioning the INTERMOT as the leading industry platform in Germany and are cooperating to advance further the strategic development that was begun in 2024."
Mike Sommer, head of BMW Motorrad Germany and IVM President, emphasises the joint decision of the association and the industry. "Germany needs a strong, national motorcycle trade fair. Visitors ideally want to see, feel and smell all motorcycle and scooter brands as well as clothing, accessories, travel and experiences live at one event.
"And, of course, have fun, take test rides and 'talk gas'. I am convinced that the INTERMOT can once again become the leading trade fair for the entire industry with the shift of the dates to the start of the season and the expansion from two to four halls."
"BMW Motorrad will of course be there!" - which is an interesting remark because BMW Motorrad's 2020/2021 announcement that it would no longer directly support INTERMOT (in fact no longer directly support any shows) widened and accelerated the loss of confidence in INTERMOT that had started following the 2018 show.
Both IVM and Koelnmesse must additionally have been watching the growing success of Le Salon du 2 Roues de Lyon at Eurexpo, Lyon (26 February to March 01, 2026, annual).
Former Motorrad Magazine Editor-in-Chief Uwe Seitz, who was unanimously chosen to replace Reiner Brendicke as the new Chief Executive Officer of the IVM in September 2025 (two months before INTERMOT in December 2025) is quoted as stating that this was a "strong vote for a major, central motorcycle fair for all those who share a passion for motorised two-wheelers - that was the shared wish of the steering committee and myself after I assumed office as Chief Executive Officer of the Industrie-Verband Motorrad.
"We were successful in this. Now everyone can look forward to seeing everything revolving around motorcycling in one place in Cologne, right on time for the start of the 2027 season. This had not existed in this form in Germany in past years, and the great response of manufacturers, motorcycle producers and accessory providers shows me that the industry has understood how important this is for the economically important German motorcycle market.
"The IVM has already begun creating a two-wheeler experience of a very special kind from this clear acknowledgment in February 2027."
