Carlos Travé joins LIQUI MOLY
VETERAN oil industry specialist Carlos Travé has joined leading German oil and lubricant manufacturer LIQUI MOLY as General Manager of their two wheel business division.
Formerly with Motorex, Custom Chrome and Panolin among others, Travé markes a deliberate attempt by LIQUI MOLY to make a statement about their motorcycle and wider powersports industry market share.
“I am delighted to have been able to join such a prestigious company”, Carlos told IDN at EICMA in November. “Although the brand is very well known in Germany, in both automotive and motorcycle terms, outside of the German speaking countries a lot of people in the motorcycle industry just don’t realise that LIQUI MOLY is the number one oil brand in Germany.
“I see my primary mission in this new appointment as one to develop the profile and market share for the business in the motorcycle industry, both in Germany and internationally”.
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