GIVI apparel

GIVI family enters motorcycle
apparel market 

The HEVIK 'Rockwell' jacket is said to be 100 percent waterproof and features a well ventilated outer shell design in Cordura and "elastic Cordura", breathable membrane, removable thermic padding and removable CE homologated shoulder, elbow and back protectors as standard equipment

It has been a busy year for the Brescia, Italy based GIVI Group.

Hendrika Visenzi is seen here with Catia Leoni (right) who is heading up Hevik apparel sales

As if celebrating the 35th anniversary of Moto GP racer Giusseppe Visenzi's decision to start his business career in 1978, and further developing its market leading GIVI branded motorcycle luggage programmes (and those sold by the KAPPA motorcycle luggage business that is also owned by the Visenzi family), was not enough, founder's daughter Hendrika Visenzi has leveraged the KAPPA apparel industry experience and the GIVI Group's motorcycle industry logistics and channel expertise with the launch of a new apparel programme.
Called 'HEVIK' apparel, the decision to enter the apparel market was shared with their importers and distributors earlier this year, with an international introduction in September, and first designs making their public debut at EICMA in November. With the emphasis firmly on midmarket pricing, the HEVIK brand combines contemporary Italian styling with a feature-rich design.
Branded materials (such as Cordura) and CE homologated protectors make the HEVIK line a convincing entrant into the genuine riding apparel market, but, as to be expected from a programme with this provenance, the styling also wears well off the bike.
Initially the business model for the new programme is to sell through the existing KAPPA importer, distributor and dealer network.
Speaking exclusively to IDN Hendrika Visenzi said that "Hevik will be a new interpretation of Italian style in the motorcycle world, a brand which will combine motorcycle technical features and requirements with fashionably up to date styling and cutting edge materials and manufacturing techniques.

Hendrika Visenzi leads the 35th anniversary celebrations on the GIVI booth at EICMA in November.

Some 330 guests from 43 countries gathered to celebrate Givi’s 35th anniversary at the neogothic Hilton Molino Stucky on the small island of Giudecca adjacent to Venice

“The collection includes waterproof rain suits, gloves, jackets, vests, trousers, thermal underwear and helmets, and all the products are designed and manufactured to combine safety with style – we want to break down the barrier between clothing designed for riding and leisure time”.

HEVIK SrL
Brescia, ITALY
Tel +39 030 2680374
info@hevik.com
www.hevik.com