BMW see growth

BMW continues to see double-digit growth and achieves new all-time high in April

After achieving record sales during its first quarter of 2014, BMW Motorrad says it "remains firmly on course for success" with sales in April up by 12 percent on April 2013 at 16,344 units (14,587 in April 2013).

BMW says that makes April 2014 "the most successful month ever in the history of the company. All in all, BMW Motorrad has supplied 45,063 (previous year: 39,319 units) vehicles to customers since the beginning of the year (compared to 39,319 units in the first four months of 2013), and 14.6 percent (5,744 vehicles) up for the year so far".
Heiner Faust, BMW Motorrad Head of Sales and Marketing said that "we have been able to build very successfully on the momentum of an excellent season start. We have seen double-digit growth every month since the start of the year. Sales results in April even surpassed the existing record of March this year, making it the best month ever for BMW Motorrad".

BMW expect their records sales performance for the year so far to be boosted further from May onwards as the new C evolution electric maxi scooter hits showrooms

The company went on to say that "this has been achieved on the basis of ongoing stable market developments worldwide. In Europe (not including Germany) BMW Motorrad had supplied 2,841 vehicles more as of April than in the first four months of the previous year. In Germany, sales are 672 units above the previous year's level. BMW Motorrad is also seeing impressive growth in the USA and Asia".

The new R 1200 GS remains the top-selling model with 9,826 units sold. The new R 1200 GS Adventure (5,440 units as of April), the new R 1200 RT (3,760 units as of April) and the newcomers in the BMW model programme R nineT (2,024 units as of April) and S 1000 R (1,679 as of April) are also seeing "very strong demand", according to the company. 
Heiner Faust went on to say that "the excellent sales results mean we are very confident in terms of how the season will develop. Demand for our newly launched Boxer and S series models is especially pleasing. We have started supplying the BMW C evolution this month (from May 2nd 2014) and after initial test rides, the world's first electrically powered maxi scooter in the premium segment has received excellent reviews from the media - we are very much looking forward to the response of our customers in Europe".