OE manufacturer full year roundup - Honda

 

For its FY ending March 31, 2026, Honda reports a 7.4% increase in global motorcycle unit sales - up by 1,529 units at 22.101m compared to 20.572m for the year ago 12-month period.

Unit sales in Europe were down by 68,000 at 407,000 units from 475,000 for the year ago 12-month period.

North America was down by 10,000 units (538,000 vs. 548,000 for the year ago) and its Japanese home market was down by 19,000 units (205,000 vs. 224,000). Honda's major growth market continues to be Asia (+1.260m vs. 17.478m for the year ago period).

Total sales revenue for motorcycles was up by 11.9% for the full year compared to the year ago, including +13.1% in the fourth quarter - January to March 2026.

Operating profit increased by +10.3% mainly due to higher sales volumes in Asia and South America. Operating margin for its Motorcycle Business was essentially flat at 18.2% on sales revenue of 4,018 bn yen (from 18.3% for the year ago of 3,626.6 bn yen).

 

OE manufacturer full year roundup - Kawasaki & Suzuki

Reporting its 2025/2026 full financial year (to 31 March) for Europe the company says that for "following the bottoming out of the post pre-registration [the EURO 5+ transition effective January 2025] demand pullback, the European market is gradually recovering. We expanded market share through strengthened sales promotions and new model introductions".

Kawasaki also reports a market share that "remains strong" despite a softening retail market in the United States and cites ongoing concerns over the impacts that tariffs are having on demand.

For Southeast Asia, the company says that the sports segment "remains at a low level overall, although some regions are showing signs of recovery". Writing in May when its results were released, Kawasaki noted that the situation in the Middle East represented a "heightened production risk due to procurement difficulties for solvents and other materials" but that it was working to mitigate the impacts through "enhanced procurement coordination across global sites". The company did however point to the potential for demand slowdown due to higher fuel prices, "mainly in emerging markets".

In unit terms, Kawaski reported a +4% increase in global wholesale unit volume (239,000 units from 234,000 for the year ago) with +6% in Europe (88,000 units from 81,000). The Philippines remains the largest emerging market and largest single national market with a +24% unit growth for the year to 211,000 units (up from 186,000 units from the year ago).

Global motorcycle revenue for 2025/2026 FY (Powersports and Engine business unit) beat forecast by +16.5% at 682.8 bn yen (+73.4% from 250.0 bn yen for the year ago) with revenue from developed markets accounting for 261.9 bn yen of that (+16.5%). Kawasaki's Utility Vehicle, ATV and PWC segment posted a +42.4% revenue growth at 211.5 bn yen.

However, the segment posted a 

-25.1% decline in profit at 22.7 bn yen (3.1% margin), down from 47.8 bn yen (7.9% margin) for the year ago period.

Described as "the bike that builds champions", the KX327X and KX327 will make Kawasaki's re-entry into the off-road adult two-stroke category, with Kawasaki's first fuel-injected 2-stroke single-cylinder engine. 

 

For its 2025/2026 full financial year to 31 March, Suzuki reported total global sales of 2.261 million units (+9.5% over its 2024/2025 Financial Year). Europe saw 30,000 of those units sold, down by - 24.5%, with Japan worth 26,000 (-27.2%), North America 28,000 (-5.4%) and Asia (excluding India) worth 644,000 units. 

India remains by far Suzuki's largest market, and Suzuki Motorcycle India Pvt. Ltd, its wholly own Indian subsidiary, celebrated the 20th anniversary of the 2006 start of production at its plant at Gurugram, Haryana, India by posting sales of 1.202 million units for the 2025/2026 full year (Indian production and imports).

Suzuki sold 315,000 units in China 

(-4.9%), 148,000 in the Philippines 

(-1.5%) and 312,000 in Latin America (+28.9%).

"Production and sales both exceeded the previous year worldwide. Demand in India was driven by the popular 'ACESS' scooter, surpassing the growth of the overall Indian market and reaching a record high of 1.2 million units.

"In the AMS Supercross in the United States, widely regarded as one of the world's premier motocross race series, Ken Roczen won the series championship on the Suzuki RM-Z450".

In the AMA Supercross Championship in the United States, Ken Roczen won riding the Suzuki RM-Z450.

OE manufacturer full year roundup - Bajaj/KTM & BMW

BAJAJ Mobility AG announced its 1st Quarter 2026 results in May. The company reported "significant revenue growth" (+70.2% vs. Q1 2025) to € 331.3m with KTM, Husqvarna and GasGas brand motorcycle unit sales "more than doubled" (+125.1%) to 40,332 units - from 17,915 units Q1/25 - marking a "successful start into the motorsport season." 

Motorcycle revenue rose by +151.6% to € 272.4m; it reported positive EBITDA of € 5.5m (vs. € -55.8m for Q1/25) with EBIT improved by 

€ 65.5m (+71.5% vs. Q1/25) and Equity of € 350.7m at an Equity ratio of 22.2%. BAJAJ Mobility reported the successful refinancing of its KTM AG subsidiary - the tune of € 550m (approx. $640m). 

"Worldwide inventories have been further reduced with strong demand and improved earnings situation confirming the performance of the restructuring program." Overall, motorcycle unit sales rose from 17,915 to 40,332 units (+125.1% vs. Q1/25). 

 

The company briefly withdrew motorcycle reporting from its Q1 2026 quarterly report earlier this year - prompting a tsunami of rumours. Later the company did restore some basic Q1 data - with deliveries cited as 42,735 units (down by -4.2% on the 44,609 for Q1, 2025) and EBIT for the subsidiary at 11.2%, which was up on the 9.4% (+21.3%) achieved in Q1 last year on the higher deliveries number. The company delivered 202,563 units in total in 2025.

However, there has been plenty of other motorcycle industry news coming out of 'Munich', not least with the transfer of Boris Welezky from its Mini automotive division as the new VP Customer, Brand and Sales appearing to have resulted in a chain of sales and marketing personnel changes.

Other news has included the appointment of Josef Honeder (also from elsewhere within BMW) as the new Head of Development at BMW Motorrad; 50 years of BMW RS and competition motorcycle production being marked; a BMW R 1300 R Superhooligan custom special presented at the 84th Daytona 200 weekend from in March to commemorate Steve McLaughlin's victory in the very first Superbike race at Daytona 50 years ago in March 6, 1976 and Reg Pridmore's win in the inaugural AMA Superbike Championship - both on the on R 90 S; the presentation of the futuristic Vision K18 at the Concorso d'Eleganza Villa d'Este on Lake Como; the M 1000 RR M Competition based BMW M 1000 RR Limited Edition Isle of Man TT  - a 115 unit special to mark the 115th running of the Isle of Man Tourist Trophy in 2026; the addition  and the appointment of BMW Motorrad CEO Markus Flasch as the President of the Brussels based European Association of Motorcycle Manufacturers (ACEM) and the production of the production of the 4,000,000th motorcycle at BMW Motorrad's Spandau, Berlin factory - an R 1300 GS Adventure.

Four million BMW motorbikes, a milestone for the Berlin plant as a R 1300 GS Adventure rolled off the production line. 

OE manufacturer full year roundup - Ducati & Piaggio

 

Ducati's Q1 2026 financial highlights show revenue fell to €  203m (down from € 246m in Q1 2025). Operating profit dropped to € 7m (down from 

€ 15m), and the operating margin reduced from 6.3% in Q1 2025 to 3.5% in Q1 2026.

The company cited "a highly competitive global market, with geopolitical uncertainties and US tariffs" as negatively affecting their results.

In 2025, Ducati reported total global deliveries of 50,895 motorcycles, representing a 7% decrease from the previous year.

Product highlights for this past quarter include the Desmo450 EDS. Designed specifically for Enduro, it is "the only bike in its class to feature Desmodromic valve timing". It is slated to be arriving in selected European dealerships from July 2026.

The Desmo450 EDS is slated to be arriving in selected European dealerships from July 2026.

 

In the first quarter of 2026, the Piaggio Group sold 72,300 two-wheelers worldwide (78,700 were sold in the first quarter of 2025), for net sales of 

€ 249,600m (-12.1%, -8.3% at constant exchange rates compared to € 283,900m at 31 March 2025). The figure includes also spares and accessories, on which turnover totalled € 32.3m (€ 35m in the first quarter of 2025).

Geographically, India recorded a 15.6% increase in volumes, while revenue was impacted by unfavourable exchange rates. Markets in the EMEA, Americas and Asia-Pacific regions contracted.

In the European market, the Piaggio Group increased its share of the scooter segment to 15.6% (compared to 15.4% in the first quarter of 2025), while maintaining a stable 3% share of the motorcycle segment.

With respect to the Group's position in the North American scooter market, Piaggio increased its market share from 29.9% in the first three months of 2025 to 30.7%.

In North America the Group also continued to consolidate its presence on the motorcycle market with the Aprilia and Moto Guzzi brands. The Aprilia SR and SR GT models have performed well in the scooter sector.

This season marks the start of the 80th anniversary celebrations of the Vespa brand, with around 25,000 Vespas parading through the streets of Rome and special editions of the Primavera and the GTS 80th. A dedicated clothing and accessories collection was also unveiled at The Empty Space, the new concept store in Milan.

Sales volumes and revenues in the Aprilia motorcycle sector increased, partly driven by the company's success in motorsport. Aprilia offers a wide range of motorcycles, from the entry-level RS 125 to the flagship RSV4. The 457 and 660 models, which are designed for young riders, fall into the intermediate displacement category.

There has been a rise in sales of the revamped V7 range at Moto Guzzi, which comprises the V7 Stone, V7 Special and V7 Sport models, as well as the V100 Mandello roadster.

Vespa celebrates its 80th anniversary with around 25,000 Vespas parading through the streets of Rome. 

OE manufacturer full year roundup - Yamaha

Most motorcycle manufacturers are reporting unit sales increases and improved profits for 2025 and 2026 YTD

The last edition of International Dealer News was published in April so here we present a roundup of OE manufacturer full year and most recent quarter financial data. Taken with the 'Stat-ZONE' national trade association data on pages 6 & 7 it forms a unique international motorcycle industry reporting service. Some OEM fiscal data (e.g. Hero, Stark and others) also appears in our Briefs news columns. This reporting is mostly based on the manufacturer's own published reported data. The nature of the details released (and their reporting cycles) varies from company to company and, especially in the case of the Japanese 'Big-4', takes a global perspective. European data has been incorporated where possible and we have added information from some additional sources where possible.

For its Q1 2026 (January to March), Yamaha reports that "nearly all its business segments saw higher sales "with marked growth in the motorcycle business".

In corporate terms, President, CEO and Representative Director Motofumi Shitara is quoted as saying that "the strong sales we saw in nearly all of our businesses, particularly in the motorcycle business, led to higher overall revenue, while we also recorded higher profits thanks to those higher sales, appropriate cost controls, and exchange rates working in our favour. This was despite the impact of U.S. tariffs and rising raw material prices.

"At the moment, we expect lower tariff-related expenses following the U.S. Supreme Court's ruling against reciprocal tariffs as unconstitutional and from our main products being given exceptions from iron and aluminum tariffs. On the other hand, rising raw material prices and the impact of the geopolitical situation in the Middle East continue to leave the business environment uncertain."

In its Land Mobility Business, which is primarily its motorcycle activity, revenues were 479.9 bn yen (an increase of 91.9 bn yen or 23.7% compared with the same period in the previous fiscal year). Operating income was 49.0 bn yen (an increase of 21.2 bn yen or 76.3%).

"Motorcycle unit sales in developed markets grew overall thanks to demand growth in Europe and the U.S., which offset declining sales in Japan. In emerging markets Vietnam made a return to normal operations after the production and shipment suspensions that occurred last year. Emerging market unit sales grew overall with higher numbers recorded primarily in Thailand, India, and the Philippines. As a result, the Company recorded higher revenues that, combined with advantageous foreign exchange effects, led to higher profits for the period.

Yamaha does not report regional unit sales data, but 'Motorcycles Data' reports that it sold 4.8 million PTWs globally for its 2025 fiscal year (ending December 31, 2025) which was "essentially flat" compared to 2024.

Yamaha has again scooped a Red Dot design award in the design Concept category (2026) for its MOTOROiD: Λ (lambda) iteration. It is now ten years since Yamaha picked up its first such award since the debut of 'Andy 01' in 2017 - the progenitor of the Android series. This latest version is described as a proof of concept model, and is designed to learn autonomously as Yamaha continues to "explore new possibilities for human-machine relationships". 

"This vision is realised through three key elements: AI-based reinforcement learning, a design and colours that embrace even failure as a value, and a chassis engineered to enable movements that go beyond imagination. Through MOTOROiD: Λ, Yamaha Motor is proposing a new perspective on durable goods in which products gain greater value over time through long-term companionship.