Bosch has announced plans to "reposition itself in the rapidly expanding global motorcycle market".
Describing itself as a "technology and services company" it has announced that it will combine its currently disparate motorcycle activities "from the areas of riding safety systems, powertrain technology, and display instruments" into one business unit, their newly formed ‘Two-Wheeler and Powersports’.
Bosch says that the objective is to "address the individual requirements of motorcycle manufacturers worldwide even more effectively", and that it is looking to expand its product portfolio and "strengthen its expertise in two-wheeler system solutions.
Dr. Dirk Hoheisel, a member of the board of management at Robert Bosch GmbH said “we are aiming to become a leading supplier in the motorcycle market”.
Two-Wheeler and Powersports will be a part of the Bosch Mobility Solutions business sector, with its headquarters in Yokohama, Japan and branches in the United States, Europe, India, and China.
Bosch go on to say that "Globally, the need for affordable mobility is on the increase, and this is pushing demand for powered two-wheelers. Studies indicate that by 2021, more than 160 million two-wheelers will be produced annually – a third more than today. The portion of the market relevant for Bosch, which covers driving safety systems, powertrain technology, and displays and infotainment systems, will double over the next five years,” Hoheisel says.
