BMW Motorrad has seen sales set a new record for the first six months of the year with 78,418 motorcycles and maxi scooters supplied worldwide (70,978 units in the first six months of 2014). This represents an increase of 10.5 percent over 2014.
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| BMW say that all their S series models with 1-litre 4-cylinder engines are seeing very high levels of demand, with the recently launched S 1000 XR completing the three model line-up. BMW say that with 5,654 and 4,134 units respectively in the first half of the year, the S 1000 RR and the S 1000 R "have developed into volume models" and that launch reaction to the XR suggests that it too could exceed expectations |
BMW also set a new record in the month of June 2015 with sales up by + 31.0 percent to 15,490 vehicles (11,827 units in June 2014).
Heiner Faust, BMW Motorrad's Head of Sales and Marketing, said that "never before have we supplied this many vehicles to our customers. With a plus of 10.5 percent as of the first six months, we are well on track to set a new sales record at the end of this year".
BMW say they have seen strong growth in Italy, France, the UK, Spain and Germany, with their home market continuing to be their largest, and are market share leader in their 500cc+ class in Germany and Spain.
The company says that it has also seen demand for its products "rising steadily" in Asian markets, with China in particular "showing considerable growth potential with a dynamic increase in sales".
Faust went on to say that "our powerful model portfolio and the reputation of the BMW Motorrad brand provide the basis for our increasing market success. The new generation of water-cooled Boxer models, our custom roadster and the family of sporty S models are creating a veritable surge in demand".
The front-runner in the BMW Motorrad sales ranking remains the water-cooled R 1200 GS, with 14,099 units supplied to date this year. This is followed in second and third place by the two Boxer models, R 1200 GS Adventure and R 1200 RT, with 10,429 and 6,471 units respectively, with more than 40 percent of Boxer GS motorcycles ordered of the Adventure type.
In fourth place is the R nine T custom style roadster, with 5,868 units sold in the first half of the year, exceeding BMW’s expectations again in this, its second year on the market.
www.bmw-motorrad.com
