DUCATI has announced that it sold 32,600 bikes in the first six months of 2015, a 22 percent increase over the excellent results it recorded in the first six months of 2014.
Among the motorcycles sold this year, the company says it sold 9,000 Ducati Scramblers worldwide from January through June, "highlighting the extraordinary success of the new Ducati brand".
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| Claudio Domenicali, Ducati CEO, with, left to right, the popular new Scrambler, the 1299 Panigale and the Multistrada 1200 |
Ducati say they have seen growth in all the major markets it sells to, with the United States again confirmed as their largest market with sales there up by some +10 percent for the first half of the year.
Their biggest percentage increase came in Italy, where they were up by +51 percent, followed by Spain +38%, the UK +36%, Germany +24% and France +23%.
The results for June set a new monthly record for the company overall (the previous best was April 2015), with bike sales topping 7,400, an increase of 60 percent over June 2014; June also saw record sales in North America, where more than 1,900 bikes were sold and Japan where the company sold over 500 bikes in the single month.
In addition to the runaway success of the Scrambler, the first half of the year saw Ducati sell 4,700 Multistrada 1200s, 3,700 Monster 821s and over 3,000 Panigale models, "not to mention good sales figures for the Diavel, 899 Panigale, Hypermotard and Monster 1200".
Claudio Domenicali, CEO of Ducati Motor Holding, said that “this record-breaking performance by Ducati in the first half of 2015 stems from the incredible efforts made over the last two years. Products like the Scrambler, Multistrada and 1299 Panigale reflect the extraordinary talent of workers who, day after day, dedicate themselves to making customers’ dreams come true.
"This exceptional growth is the result of teamwork, an ability to handle the complexity of selling in over 90 countries and running 11 branches and 3 production plants. That makes me incredibly proud. A big helping hand has, of course, come from the Ducati Corse racing division, of which our customers are the biggest fans”.
In 2014 Ducati delivered 45,100 motorcycles to customers, an all-time company record - although sales are inevitably concentrated in the first half of the year, and Ducati's performance so far puts them on-track for another record year in 2015.
www.ducati.com
