The latest data released by ANCMA, the motorcycle industry trade association in Italy, shows the Italian market continuing to grow. Having been broadly ‘flat’ in June (-0.70 percent, 10,752 units), new motorcycle registrations were +12.45 percent in July (10,196 units), +5.15 percent in August (4,510 units), +8.44 percent in September (6,383 units) and +19.73 percent (6,225 units) in October.
At +10.39 percent for the YTD (85,572 units), this has been the strongest market performance in Italy for the first 10 months of the year since before 2013.
In total PTW terms, the Italian market was +17.93 percent in October (16,459 units) and is running at +6.03 percent (202,784 units) YTD - the best first 10 months in Italy since 2011. Scooter registrations were +3.06 percent for the YTD at 117,212 units; the top sellers being Honda’s SH 150/300/125 range selling 26,902 units between them YTD, followed by Piaggio’s Beverly 300 ABS (7,812 units).
The top selling motorcycle YTD in Italy continues to be the BMW R 1200 GS (3,549 units sold), followed by Honda’s ‘Africa Twin’ (3,223 YTD), the Yamaha ‘Tracer’ 900 (2,544 units), the R 1200 GS Adventure (2,174 units) and the Benelli TRK 502/X (2,101 units).
As in some other markets around Europe and further afield, the biggest motorcycle growth sector by volume in Italy has been the 251-500 cc market where unit sales were +12.70 percent (50,839 units); motorcycles of over 750 cc are also up by over 5 percent (42,472 units YTD).
