Australia’s motorcycle and All-Terrain Vehicle (ATV)/Side-By-Side Vehicle (SSV) market declined by -6.2 percent in Q3.
National sales data released by the Federal Chamber of Automotive Industries (FCAI) showed YTD registrations down at 68,494 units compared to 73,058 for the first nine months of 2017.
The 2018 market remained relatively steady in terms of its composition, with road bikes remaining the most popular category at 40 per cent of the market. Off-road bikes took a 34 per cent share, ATV/SSVs accounted for 21.5 per cent of total sales, and scooters recorded a slight increase to 4.5 percent of the overall market.
Among the individual brands, across the market Honda came in at number one with 16,051 sales (23.4 percent market share), Yamaha is in second place with 14,393 sales (21 percent share), Kawasaki in third with 6,857 sales (10 percent share), followed by KTM with 5,792 sales (8.5 percent share) and Suzuki with 5,278 sales (7.7 percent share).
Road bike sales nationally reduced by -7.5 per cent on the 2017 result. Honda came in as segment leader, ahead of Harley-Davidson and Yamaha third. Yamaha, Suzuki, Husqvarna and Indian all saw increased sales to the end of the 3rd quarter in 2018 compared with 2017.
In the off-road bike segment, Yamaha again came in on top, followed by Honda and KTM. Overall, the off-road bike segment suffered a -3.3 percent fall on its 2017 result, with KTM and Honda as the only volume brands to record an increase in sales to the end of the third quarter.
The ATV/SSV segment has suffered the biggest reduction in sales (compared to 2017), with overall numbers being down by -11.2 percent. Polaris was the overall leader, with Honda in second place and Yamaha third. Disappointingly, all brands have suffered a reduction in sales for the year so far.
In the smallest segment (Scooters,) which only accounts for 4.5 percent of total sales, Honda was the leader, followed by Piaggio and Vespa in third, with most brands seeing an increase in sales in this segment (a +11.8 percent increase in overall scooter sales compared to Q3 2017) last year.
