The latest data released by ANCMA, the motorcycle industry trade association in Italy, shows the Italian motorcycle and scooter market continuing to grow. New motorcycle registrations are reported as being +95.40 percent in December (!) at 3,613 units, having been +21.99 percent in November (3,806 units).
At +12.73 percent for the full year 2018 (92,991 units), this has been the strongest annual market performance in Italy for a decade.
In total PTW terms, the Italian market is reported as having been +52.91 percent in December (7,289 units) and +10.88 percent (9,344 units) in November. On an annual basis the Italian market is reported to be running at +7.35 percent in total PTW registration terms for 2018 (219,465 units) - the strongest annual market performance in Italy since 2011.
Scooter registrations were +7.35 percent for 2018 (126,465 units), with the top sellers being Honda’s SH 150/300/125 range selling 29,034 units between them YTD, followed by Piaggio’s Beverly 300 ABS (8,291 units) and Liberty 125 ABS (5,966 units).
The top selling motorcycle in Italy continues to be the BMW R 1200 GS, followed by Honda’s ‘Africa Twin’ (3,223 YTD), the Yamaha ‘Tracer’ 900, the R 1200 GS Adventure and the Benelli TRK 502/X (2,101 units).
*As with other of Europe’s markets, while the unit numbers make good reading, some caution needs to be used when judging the apparent year-on-year percentage market growth because of the several thousands of pre-registered Euro 3 models registered in late 2016 that were actually sold ‘as new’ by dealers in early 2017 – meaning that the real numbers for 2017 were higher than officially recorded.
