Thursday 23 July 2020

German motorcycle registration

Germany: motorcycles +21.64% in June

Germany's apparently relentless march to market recovery continued in June with the latest data from the IVM, the motorcycle industry trade association in Germany, showing new model registrations +21.64% for the month (14,010 units) and now running at 'just' -5.80% for the YTD (70,877 units, compared to 75,237 units last year).



In the context of 2020, the motorcycle registration statistics in Germany for 2020 so far have been remarkable. Having been +37.14% (4,446 units) in January and -3.98% in February (9,252 units), motorcycle registrations were -18.70% in March (16,581 units) and -28.14% (12,064 units) in April, but started to recover spectacularly in May (+6.33%/14,524 units), suggesting that demand hasn't gone away, with consumers buying when they judge the moment is right.
Indeed, in total PTW terms, it looks very much like the theory that the urban mobility and isolation messages that PTWs have in their favour are being taken up by commuters.
Total PTW registrations in June in Germany were a massive +48.42% over June 2019 with 25,712 new models registered in total, putting the YTD up +5.50 at 110,863 units.
In market share terms, BMW remains 'Top Dog' in its home market with a modestly reduced 22.68% share YTD (16,076 units sold and six models in the top 20 best sellers in Germany YTD), followed by Kawasaki, Honda, KTM and Yamaha.
The top selling model was BMW's R 1250 GS (5,400 units YTD), followed by the Kawasaki Z900 (Z650 in fourth), Yamaha MT-07 third and KTM 790 Duke, 390 Duke and 690 SMC in 5th, 6th and 7th spots.
Last year saw the German motorcycle market grow by +4.38% to 113,039 units, with PTW sales growing by +6.53% to 165,311 units.