Spanish luggage manufacturer NAD S.A. and leading distributor Bihr have announced an expansion of their SHAD luggage sales and marketing partnership.
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| Bihr will be launching the new Shad TERRA range, dedicated to 'Adventure' riders. |
"Our partnership started more than two years ago within the Spanish market, in which Bihr joined SHAD as the official co-distributor. As a result of this expansion, Bihr will be launching the new TERRA range, dedicated to 'Adventure' riders."
Bihr says it is the leading European distributor of spare parts, accessories, tyres and rider gear for motorcycles, quads/ATVs and scooters. Founded in 1975 (by Cyrille Bihr), the company is present in over fifteen countries - including France - where Bihr says it is the sole market leader.
Bihr's portfolio comprises about 300 brands and 200,000 items distributed through a network of 14,000 dealers, supported by 400 employees, including 70 in-house sales representatives and 40 customer service representatives.
"From the outset, the strength and foundation of this exceptional success has been based on comprehensive services and first class logistics," says VP Marketing and Communications, Thierry Chonglez. "With a total storage area of more than 40,000 m2 spread over four warehouses, Bihr is able to supply almost all dealers in Europe within 24 hours."
NAD was founded in Barcelona in 1973 and has become a "world leading manufacturer of motorcycle seats, cases and accessories for the OEM and aftermarket industry". The SHAD brand, which is owned by NAD, started in 1992 as an aftermarket luggage brand sold to dealers in Europe through a network of distributors. The Engineering and Design departments are based at the Barcelona headquarters.
www.bihr.eu
www.shad.es
