Energica records a +91% increase
Energica Motor Company, the market-leading high-performance electric motorcycle manufacturer and FIM Enel MotoE World Cup 'spec' manufacturer (until the end of 2022), continues its growth thanks to increases in its number of resellers and a +17% increase in its workforce in the first six months of this year - with its headquarters facility having to double in size as a result of the growth (additional property acquisitions were underway in July 2021).
Energica saw unit sales growth of 91% in 2020, and that has been followed by a further increase in the first half of 2021.
"This is the result of a commercial strategy aiming at selecting strategic dealers all around the world. June saw us extend our presence in Sweden, with the appointment of ProBike Sverige AB, a new dealer from Täby, Sweden, which will also serve as a coordinating hub with their other outlets in Stockholm, Göteborg and Malmö.
"This new partnership further strengthens our already impressive North European network - Sweden has been in the top ten 'most-selling EV markets' since 2015 (Bilsweden)."
The ProBike appointment takes Energica to nearly 90 dealers around the world. Energica's commercial strategy is not the only reason behind the brand's current success.
Recent engineering news included the introduction of a new EMCE motor - built in co-engineering with Mavel Powertrain in Italy, standing for "Energica Mavel Co-Engineering". A familiar name among the automotive OE community, this collaboration with Energica has been Mavel's first contract in the motorcycle industry, and the new powertrain will be used exclusively on the entire Energica range.
"Innovation is the main strength of our technical department which, together with Mavel, has found the perfect collaboration to push the limits of current technology, further improving an already high-performing product," said Giampiero Testoni, CTO of Energica Motor Company S.p.A.
"The introduction of the new EMCE engine was scheduled for release in 2022, but following difficulties in our supply chain we decided to bring the timing forward, and in just six months we have been able to develop this new powertrain with Mavel and successfully integrate it into our current model year production."
Among the main features that contribute to improving the performance of the motor and inverter are innovative rotor and stator geometries that minimise energy losses and maximise performance. The uniformity of the torque delivery and the optimisation of the weights "make the engine unique in terms of power and torque density and allow the optimisation of the production processes," explained Testoni.
"Innovative and patented cooling of the rotor by generating an internal airflow that laps the magnets and cools them allows the engine to exploit its potential even at high speeds. Adaptive control algorithms ensure that the inverter is always able to operate the system as efficiently as possible and patented sensors capable, among other things, of collecting and storing the operating data of the motor mean the onset of any mechanical failure can be predicted."
The new EMCE motor increases peak power to 126 kW at 8,500 rpm, and with a liquid-cooling method that guarantees greater performance, Energica motorcycles will now be lighter by 10 kg, with a relative increase in range of 5-10% according to riding style.
"Transition from oil cooling to liquid cooling allows for better thermal conditioning of the motor and inverter, which translates into the ability to work with greater torque and power density which, even with a smaller in volume and lighter motor, leads to greater acceleration. Among perceptions in riding an Energica motorcycle with an EMCE engine, we find above all an improvement in handling."
Livia Cevolini, CEO of Energica Motor Company S.p.A., is quoted as saying: "We constantly receive messages of appreciation from our customers, and this is why we continue to advance and develop in order to maintain our edge over all others, and it's our determination to keep this edge into the future."
www.energicamotor.com
