Athena - "#PartsOfSuccess"
Internationally recognised Italian component specialist Athena is launching a new digital marketing campaign. From 27 October, the brand invites the public and motorcycle fans to share their adventures in their favourite places by entering the "#PartsOfSuccess" competition.
Headquartered at Alonte (Vicenza), Athena specialises in parts for off-road motorcycles, and "#PartsOfSuccess" is a new branding campaign to promote its core products - gaskets, cylinders and pistons - and drive demand through its dealers and distributors.
The company says that "#PartsOfSuccess" is much more than a new communication campaign. It is a new way of talking about products with the focus on the motorcycle as an emotion - through breathtaking sceneries, exciting riding adventures, famous riders and a world of content that gets the adrenaline flowing.
"The idea of 'parts' goes beyond the mechanical components of motorcycles, linking the bike and the two-wheel passion to everything that makes the riding experience unique. At every stage of this experiential itinerary, Athena is right there beside the rider with its motorcycle parts, and, thanks to its expertise, it guides professionals and amateurs alike towards their most adventurous victories, backing their success."
To strengthen the campaign message, on 27th October Athena will also be launching a dedicated digital competition, backed by racers such as Antonio Cairoli, Kiara Fontanesi, Alessandro Lupino and other members of the Red Bull KTM De Carli Racing Team.
Each of the stars involved will be featured in a specially made video, shot in their favourite location, where Athena parts prove to be essential for the rider's success.
In addition, they will be sending out a call to action on their social media channels inviting their followers and all motorcycle fans to make a video in their favourite locations with their own bike.
The best content will be reposted on the AthenaMotorSport social channels and a "best entries" video will be made at the end of the competition.
"Performance, quality and safety are the strong points that the company has decided to communicate with this digital initiative - emphasising the central role played by the 'parts'."
www.athena.eu
