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| by Elisabetta Quadrini |
See you at EICMA!
"The recovery after the summer break does not reveal any great news regarding a stabilisation of raw material costs.
"Prices are still rising, and the supply chain is still unable to cope with the growing demands for raw materials. Shortages and delays continue to hold us back and add to costs.
"Our job, in the components and accessory sector, is to find ways of translating all the consumer enthusiasm and spending we see in most markets, including our own, into growing GDP indices for each country in order to reinforce consumer confidence and repair the contraction of the past months, months in which COVID has blocked industries and people.
"What is certain is that our work continues to be stressful, forcing us to charge around between the requests from consumers and the difficulties created by uncertain delivery schedules.
"Here at Newfren we always have a positive spirit and look forward to tomorrow with enthusiasm. We have always been a 'happy' company with supportive management and excellent relationships with our distributors and partners, so we are a great deal luckier than some.
"It is with this positivity and enthusiasm that we have decided to confirm our presence at the EICMA International Motor Exhibition (the 78th edition of the world's oldest motorcycle trade fair), which will be staged in Milan from 23rd to 28th November.
"Despite the negativity and some absences, it will still be a major event with plenty of exhibitors and visitors and it will be a fantastic opportunity to reboot commercial activities, leave the past behind us and look to a positive future.
"The speed with which countries are vaccinating populations convinces us that it will be easy for many people to reach Italy and finally enjoy a face-to-face meeting. Newfren is therefore preparing to build a stand that can welcome visitors in absolute safety.
"Like many, we will be in a different hall to the usual, and Newfren can be found in Hall 24 at Booth E55. Following its success last year, it is very likely that we will be staging a new edition of our IDEA international Digital Event on the same days as EICMA, which will give dealers who cannot make it to the show an opportunity to still arrange meetings with us."
