Bihr adds Spain to its Arai distribution network
Pan-European distributor Bihr has extended the list of markets in which it sells Arai helmets to include Spain.
Arai is announcing to have reached an agreement with Bihr to become the distributor of Arai helmets in the Iberian market effective as of November 2021.
The distribution of the Arai products will be managed by Bihr Iberia, the Bihr Group division that "serves our Iberian retailers with industry-leading rider gear brands," said Christophe Piron, CEO of Bihr.
"We are honoured to have the opportunity to distribute Arai products in Iberia. Arai has a fantastic range with a safety reputation that is second to none. Our partnership with Arai in France, Germany, UK, Switzerland and Belgium has been extremely successful and we are thrilled to expand it into Iberia," he added.
Michio Arai, CEO of Arai Helmets Ltd., is quoted as saying: "We are very pleased to have found an agreement with Bihr to distribute our helmets in Iberia. The Bihr team has clearly demonstrated its ability to distribute our products in several other European countries, and we are more than happy to expand our collaboration to Iberia."
www.mybihr.com
