by Elisabetta Quadrini
"Well, yes, we did exhibit at EICMA. We excited, we enjoyed, and we witnessed the start of an exciting recovery - for the show and for the industry.
"The value of meeting distributors, dealers and the riders who are the end users of our products has always been high - but 'now more than ever' getting back in front of the industry face-to-face was important, so we had no hesitation in doing so.
"Newfren chose to take part in the first post-pandemic edition of EICMA because we felt it was right to make ourselves available for contact with our customers at the first available opportunity.
"It was a choice that we made without any doubts, even though we were aware that, given the still difficult situation, the attendance would be reduced and the risks still there.
"However, maximum seriousness in observing precautions and rules to contain contagions were implemented professionally by the organisers and observed diligently by us on our booth and by the visitors in the aisles.
"As the 78th edition of EICMA now recedes in our rearview mirror, our judgement is that it was a success and that the enthusiasm of dealers and riders for being present at EICMA 2021 was overwhelming.
"At the Newfren stand, we met dealers and distributors from countries as far away as South Korea, thus confirming that the Milan International Motorcycle Show is still recognised as the only unmissable professional event for two-wheelers, and we welcomed many of the riders who raced their season with Newfren products.
"At the Newfren stand we met a lot of passionate people.
"Now, after the 'face-to-face' can come the equally vital 'virtual'. We have let all the distributors and dealers who were not able to be there in person know that they can now connect with us digitally - this way nobody is left behind, and nobody is disadvantaged for their decisions.
"We continue to believe that the enthusiasm that animates each of our days and each of our projects should be our guide - once again we have had confirmation that this 'belief' proves us right.
"Thanks to those who continue to appreciate high quality Italian design and technology of all kinds, and now for the next edition in the 'Meet Newfren' system!"
The 'Meet Newfren' channel can be found on the company's website at
www.newfren.com
