Rieju acquires Win Life Electric Vehicles' assets
Spanish manufacturer Rieju has acquired the assets of fellow Catalan company Win Life Electric Vehicles, S.L., including its intellectual property and industrial platform. The RAY 7.7 electric scooter and future models will be manufactured and marketed under the Rieju brand.
Rieju, S.A. will manufacture the electric scooter models at its Figueres plant and will start distributing them during the current year 2024, providing spare parts and after-sales service to the brand's customers.
"Rieju, S.A. is on a robust trajectory and has successfully consolidated over more than 80 years of history. It currently manufactures more than 20,000 motorbikes annually at its facilities in Figueres and exports 85% of its production to more than 40 countries. With this acquisition, Rieju, S.A. strengthens its position in the electric segment and redoubles its commitment to sustainable electric mobility in urban environments".
Jordi Riera, General Manager of Rieju, S.A., is quoted as saying: "This agreement allows Rieju to reinforce its presence and commitment to urban electric mobility, as well as making a significant expansion of our customer base, especially with the opening of new markets.
"We are very excited about this new project. We have an extensive national and international distribution network that will allow us to continue growing in a segment that we consider strategic for the future."
