Italy - record high still continues
The latest available data from the Italian motorcycle industry association (ANCMA) show new motorcycle registrations in Italy for the first nine months of 2024 up by a very healthy +7.17% at 131,950 units YTD, having been positive for six out of the nine months so far this year.
This has meant another post 2008 record for the Italian market for the first nine months of the year. Total PTW registrations were +5.64% YTD at an unprecedented 285,840 units for the YTD - also a post 2008 record for the first nine months of the year in Italy.
The top-selling motorcycle YTD remains the Benelli TRK 702/X (5,939 units sold) - placing it ahead of many traditionally (and still) strong selling scooter brands and models - such as the Honda X-ADV 750 and ADV 350, Piaggio Beverly 300 ABS and Yamaha TMAX and XMAX 300.
Indeed, the Benelli is also ahead of the BMW 1300 GS, which is the second bestselling motorcycle in Italy YTD with 4,161 units sold. Honda’s Africa Twin was third with 3,215 units sold.
Hondas SH 125, 150 and 350 were the top-sellers overall, followed by the KYMCO Agility 125 R16 in fourth and Piaggio Liberty 125 ABS in fifth. Maxi and ADV style scooters, and ADV style motorcycles, continue to dominate the market in Italy. Total scooter sales were 153,890 units (+4.36%) for the YTD.
