Italy 2025 - January to October motorcycle sales -12.66%
As projected in the last edition of IDN, the new model registration statistics for Italy are continuing to show some market stabilisation and statistical recovery from the late 2024 Euro 5+ 'pre-reg' trauma.
The latest data from ANCMA, the motorcycle industry trade association for Italy show total new Powered Two-Wheeler (PTW) registrations continuing to (theoretically) decline, down by -1.03% for the first 10-months, at 306,243 units registered.
However, in the all-important higher value motorcycle segment the picture is not as clear, with registrations -12.66% over the year ago period at (officially) 123,918 units.
That figure will though exclude some 12,000 to 15,000 (maybe even as many as 20,000) pre-registered units that were sales made by dealers in 2025 (not 2024), despite being included in the Q4 2024 statistics.
A best 'guesstimate' for the real world performance of the motorcycle segment in Italy for the YTD would still be negative, at between -2 and -5%. Either way, our prior forecast of modest low single digit growth in Italy for 2025 (+2% to +3.5% by year end) does now look optimistic.
After a bad August at -19.09% (6,069 units) motorcycle registrations in September in Italy were only -1.24% down (11,000 units); but a disappointing -10.35% for October (8,866 units) as the data-capture starts to lap the official 'pre-reg' inflated numbers for Q4 2024.
Either way, as is the case in most other European markets (except for Spain), the data remains hopelessly distorted by the primary OEM's Q4, 2024 rush to pre-register unsold Euro 5 spec models before the upgraded Euro 5+ regulations came into force on January 1st this year - resulting in a confused and confusing picture. However, the underlying YTD data for Italy in 2025 is not as bad as it appears.
As usual the top selling units in Italy are scooters (+8.82% at 182,325 units YTD), with Honda Italia's SH 125, 350 and 150 series taking the top three spots (nearly 38,000 units YTD between them) followed by their X-ADV 750, the Piaggio Liberty 125 ABS, Kymco People S 125, Honda Italia's ADV 350, the Voge SFIDA SR16. Followed by Kymco's Agility 125 S, which is now ahead of Yamaha's TMAX and XMAX 350.
The top-selling larger displacement motorcycle platform in the first ten months in Italy remained the BMW R 1300 GS (3,536 units YTD) now in in 16th spot. www.ancma.it
